I believe every person, place and brand is a story. I’m here to tell a story in the most unique, original and authentic way. I was born in a small Kibbutz in southern Israel. I moved to the city with one pair of boots, 30 records of Lou Reed and a huge passion to tell my story. I wasn’t accepted to a film school but I managed to get into the industry thanks to my truck driver’s license. My first short Operation Grandma (50m) won the Israeli Academy Award and became one of Israel’s biggest cult films. My film Sweet Mud won Sundance IFF, Berlin Crystal Bear and 6 other international festivals. My 2016 Huawei Christmas campaign was viewed by 32 million viewers and was selected by Ads of Brands into the Ten Best Christmas commercials for 2016. My clients include Huawei Europe, VHR Vietnam, McDonalds, Erste Bank, Dan Design Center, RC Cola, Haaretz, The Marker and others.

AWARDS

Huawei #BePresent:
Euro Silver Effie Award 2017
Polish Silver Effie Award 2017
‘LH’  Huawei P8:
Israeli Cactus 2015
Haaretz:
Israeli Cactus 2015
Israeli Cancer Awareness
NY Festival Global Award
Sweet Mud (feature film):
Sundance IFF 2007 World Cinema Competition
Berlin IFF 2007 Crystal Bear
Miami IFF 2007 Audience Award
Bermuda IFF 2007
Serbia IFF 2007
Croatia IFF 2007
Montpellier IFF 2007 Prix Jeune Public & Prix Nova
4 Israeli Academy Awards
Operation Grandma (TV film):
Israeli Academy Award for best film

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